The idea behind today’s CPQ (Configure Price Quote) systems actually started taking shape even before CRM tools were a thing. Since then, CPQ has steadily evolved into a go-to solution for companies that want to simplify and speed up their sales and revenue operations.
"Modern CPQ actually extends beyond the CRM category. Its evolution has always been driven by practical business needs,” says Heather Hershey, Research Director of Worldwide Digital Commerce Strategy at IDC.
Within the larger world of B2B digital commerce, CPQ now plays a central role. It helps streamline everything from configuring products to optimizing pricing to managing deals. As digital transformation continues across industries, CPQ is becoming an essential tool for improving automation, boosting efficiency, and delivering better customer experiences.